I’m really into the potential of ubiquitous measurements. My last entry was about HP building sensors for everywhere and everything. It’s also know as the “internet of things.” The reason I think it’s coming and very powerful is because it let’s people know the impact of their actions in real time. Behaviorists have for years said that people are not rational in their decision making and I agree, but making data available is one way to change behaviors. We respond to small cues very effectively – just asking someone in marketing and advertising.
We Respond to Small Cues Very Effectively