The Last Mile is a Land of Opportunity

It’s practically cliche to say these day, but we live in an knowledge economy. Other parts of the economy are commoditized. This places a premium on smart ways to look at business problems and most often the toughest nut to crack is the human element of it. We all approach problems from different points of view and that makes it hard for us to accept the reality of others. To us, the answer is always obvious.The TED talk below, is about the last mile. We can have the system, the supply chain to the technology, completely figured out but that doesn’t mean the consumer is going to understand it, see value in it, and buy it. There are people out there that overcome these situations. They seem to get the people side. They seem to know when and how to nudge.http://video.ted.com/assets/player/swf/EmbedPlayer.swf

By:

Posted in:


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: