The Last Mile is a Land of Opportunity

It’s practically cliche to say these day, but we live in an knowledge economy. Other parts of the economy are commoditized. This places a premium on smart ways to look at business problems and most often the toughest nut to crack is the human element of it. We all approach problems from different points of view and that makes it hard for us to accept the reality of others. To us, the answer is always obvious.The TED talk below, is about the last mile. We can have the system, the supply chain to the technology, completely figured out but that doesn’t mean the consumer is going to understand it, see value in it, and buy it. There are people out there that overcome these situations. They seem to get the people side. They seem to know when and how to nudge.http://video.ted.com/assets/player/swf/EmbedPlayer.swf