The Apple Brand

If you are a technologist you are excited about what Apple is going to announce next week. Most presume it is a tablet computer – Apple style. But there are probably some other surprises as well. If it is a tablet, I’m not sure how it can be so great? Perhaps my imagination isn’t as free as it should be. I hope it is a game changer, but I’m skeptical. Does the market really need this device? Will there be demand beyond the cool?

Here is a copyrighted video from Stanford of Steve Jobs doing a commencement address.


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