A Preview of The Fearless Fish Out of Water: How to Succeed When You’re the Only One Like You

I’m an entrepreneur at heart. I like to create something that didn’t exist before and develop a marketplace for it. This is called a Blue Ocean Strategy. Well, about a month ago my eyes were opened to an extension of that idea in a book called The Fearless Fish Out of Water: How to Succeed When You’re the Only One Like You by Robin Fisher Roffer. But before I get to the contents of the book lets take a look at the author.

Robin Fisher Roffer is a leading Brand Strategist, especially in the television media domain. But as a brand expert she understands the importance of having a personal brand. She has written a pair of books on the subject, the aforementioned Fearless Fish and Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success.

She also:

As I read The Fearless Fish Out of Water, I realized what I like about the author, she takes the road less traveled.

A book review tomorrow

About benleeson
My name is Ben Leeson. I currently work for a large financial company in IT. I went to school at Marist College in Poughkeepsie, NY. I graduated with a B.S. in Business Administration concentrating in HR. Professor William Brown taught me and I enjoyed his classes; even acquiring an appreciation for just about all things HR. I didn’t pursue a job in that field after college but I’ve kept up with it. This blog will further my fascination with all things HR. I hope to grow my knowledge of the area through thoughtful writings and spirited feedback. I will attempt to have a fairly routine style so anyone reading can come to expect certain segments. Please excuse my incorrect grammar and occasional misspelling.

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