Voting matters because it is the most scrutinized information in the world. That is strictly opinion but I would bet on it. Corporations don’t know as much about as the people that analyze voting records. Because of this scrutiny voting is paramount. Planning how campaigns are run and how candidates communicate are all contingent on who votes. So even if you don’t know who these people are care who wins, it is important to vote because the following election season will have a better understand of who you are and perhaps what matters to you.