Don’t Sell a Product, Sell an Association

On July 13th Charles Duhigg wrote a piece for the NY Times called Warning: Habits May Be Good for You. The title is playing off of the negative connotation associate with that term – “Habit.” However, as the article says, about 45% of the average day is conducted by habit. It isn’t just smoking, but rather where you left the keys and what you eat.

As the article goes on to illustrate, the manipulative power of Corporate America isn’t just about selling specific products. It is about selling memory associations and feelings. After that is established the actual product just rides the coat tails. But the genius is how the behavior continues beyond the product i.e Febreze.

So I’m advising any new entrepreneur to consider the power of habit formation and somehow align to that for your product or service. Once it starts its hard to stop.

About benleeson
My name is Ben Leeson. I currently work for a large financial company in IT. I went to school at Marist College in Poughkeepsie, NY. I graduated with a B.S. in Business Administration concentrating in HR. Professor William Brown taught me and I enjoyed his classes; even acquiring an appreciation for just about all things HR. I didn’t pursue a job in that field after college but I’ve kept up with it. This blog will further my fascination with all things HR. I hope to grow my knowledge of the area through thoughtful writings and spirited feedback. I will attempt to have a fairly routine style so anyone reading can come to expect certain segments. Please excuse my incorrect grammar and occasional misspelling.

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