Working Thoughts

4Refuel reached out to me and I checked them out. They are part of a strategy for energy that will help the US put itself in a better energy position. What is the strategy? It is the additive affect of solving one energy problem at a time and efficiently. This strategy will make a lot of entrepreneurs very rich.

With that said, here is an overview of 4Refuel. Tomorrow I will post an email interview I did with them. 

4Refuel
9440 202nd St., Suite 215
Langley, British Columbia V1M 4A6
(604) 513-0386

(877) US-FUELS
(888) 456-8896
www.4refuel.com

Leadership:

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Jack Lee, Chairman, President and CEO
Terry Thompson, Executive Vice President
Joe Valeriote, Senior Vice President / Business Development
Norm Bogner, Vice President / International Development

Concept:

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4Refuel, one of North America’s largest fuel management organizations,
is a franchised fuel management business that specializes in onsite diesel
refueling, fuel logistics, automated fleet management and biodiesel solutions
for any company that uses diesel or biodiesel as its fuel.  These
companies include those with fleet vehicles or operating equipment in industries
such as transportation, construction/earthmoving, government and
municipalities, power generation, industrial, rail and marine.

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By leveraging 24/7, onsite “wheel to wheel” delivery with proprietary
fleet tracking, management and reporting systems, 4Refuel assists clients in
minimizing the cost of refueling vehicles and equipment and maximizing overall
fuel efficiency, regardless of how clients currently get their fuel.

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4Refuel’s proprietary Fuel Management Online (FMO) is an internet-based
reporting tool that provides comprehensive fuel consumption and account
information and allows companies to effectively manage their fuel, reduce costs
and increase productivity. In addition, U-CON Automated Fleet Management
utilizes some of the world’s most powerful fuel management technology to merge
fuel consumption reports with engine

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performance data, allowing clients to see how
long their vehicles spend idling, speeding or engine revving starting, which
wastes fuel and causes excessive emissions.  The technology can even
measure asset utilization and Green House Gas emissions saved by using
4Refuel’s/U-CON’s Fuel Management services. 

Market Position:

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4Refuel is Canada’s largest fuel management company and the only
franchised concept of its kind, managing and delivering over 150 million
gallons of diesel and biodiesel to customers in 2007.

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Based on strong worldwide demand for fuel, continuing customer feedback
and the diverse applications for its fuel management services, 4Refuel is
actively expanding its corporate and franchise operations to the United States,
Europe, the Middle East and Asia.

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The U.S. onsite refueling industry is highly fragmented, consisting
primarily of small, locally owned businesses and large multi-regional chains.
Fuel management itself, is still in its infancy. “Jobbers,” or mom-and-pop
businesses, simply deliver fuel and have no sophistication in terms of service,
information or fuel management.

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Other companies choose to handle fuel delivery
themselves. However, after labor, fuel typically represents the largest
operating cost for most transportation and construction companies and no other
U.S. company offers customers 4Refuel’s array of fuel management solutions that
allows clients to effectively manage their fuel, reduce costs and increase
productivity.

History:

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4Refuel began as part of the “Mini-Tankers” franchise system that
originated in Australia in 1984. Its primary service was onsite diesel
refueling for the earthmoving and construction sectors. In July 1995, the
master license for Canada was awarded to Jack Lee, a Canadian citizen living in
Australia at the time.

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Lee moved back to Canada, started operations in British Columbia, and
eventually expanded operations across Canada through corporate and franchised
operators.

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In September 2003, Mini-Tankers International, licensor of the
Mini-Tankers system, became insolvent. Mini-Tankers Canada terminated its
contract and re-branded the highly successful Canadian franchise operation as
4Refuel in January 2006 with the tagline “The LEADER in Fuel Management,” which
was indicative of its focus on fuel management.

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Today it has more than 6,000 clients, surpassed
one billion liters of fuel pumped in July 2007 and expects its second billion
litres in less than two years. 4Refuel also launched its franchising program in
2007.



Growth Projections:

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4Refuel has approximately 110 tanker trucks operating in Canada, with
about two-thirds of those company-operated. 4Refuel launched its first “corporate
franchise” in the United States covering the greater Seattle area on Aug. 1,
2007. Expansion will be focused in core markets across the U.S. and 4Refuel
expects to have 50 to 75 tanker trucks operating by the end of 2010, about 80
percent of which will be franchise-owned.

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About 25 to 35 tanker trucks will be added in
Canada during the same period. Market expansion efforts in Europe, Asia and the
Middle East is expected to be even more active in 2008.



Franchise Facts:

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Expansion in the United States will be through a network of regional
franchisees who are granted exclusive territories in which they will be
required to operate a minimum of 10 tanker trucks by their fourth year in
business, beginning with a minimum of four their first year and adding a
minimum of two units in each of the next three years.

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The estimated initial investment ranges between $500,000 and $750,000,
including a $50,000 franchise fee and 50 percent of the unit development fees
for the first four tanker trucks, which is $50,000 (50 percent of $100,000).
The royalty on fuel is 8 percent of the franchisee’s gross sales or 3.5 cents
per gallon of fuel delivered, whichever is greater. There is a two percent
advertising and promotion fee paid weekly.


Training:

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Comprehensive classroom and hands-on training is provided in Langley,
British Columbia and Toronto for up eight people, typically the general
manager, controller, two territory managers, two certified refueling
professionals and a sales office coordinator. Depending on their role,
individuals receive between three and four weeks of training.

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Seven to 10 days of onsite assistance in both
operations and sales is provided when franchisees launch their business.

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