Every Sunday millions of Americans sit in a hard wooden pew to attend church. Regardless of the denomination the session culminates in a pastor of some kind delivering his sermon. It’s a learning situation emphasizing morals and what is expected of someone within the church community. The message is delivered usually in one of two ways – by describing negative actors who are sinners and thus need forgiveness or by sharing examples where someone demonstrated moral conviction despite dire circumstances.
There are splats on the white wall with the consistency of a slug on a humid night. They’re maroon with some tan mixed in. A few splats are sliding to the floor. Thirty seconds ago I shot a man through the abdomen and I’m about to kill another. It’s fun. Of course this happened in a popular video game; my brain is able to rationalize the fiction of it while tapping the visceral sense of survival. Viva adrenaline! I’ll play for a couple of hours, which will feel like 10 minutes, and occasionally I’ll be the one slumped on the floor, but I’ll try again and again.
We learn through experience, whether it’s our own or someone else’s. We use immediate feedback to correct behavior in the moment in time – the present – the video game. We also use our memory of what happened as a means to anticipate and learn from others – the pastor’s story.
Last week I sat with some friends and watched football. I ate an order of hot wings as I normally do. However, this time they were a little sweet. They didn’t taste bad, but I know the flavor of hot wings and this wasn’t it. So this Sunday I asked the waitress what the story was? She replied that it might be a slightly different recipe because of the cook that was there. I told her I wanted hot wings and not ones that are sweet. As soon as the order came out a part of my brain – the insula – activated and I knew they were sweet. My experience from last week was recorded and I didn’t need to eat the wings to know the taste. I ate them anyway, but I asked for a side of hot sauce.
In management it’s important to use effective story telling to bypass the time commitment of experience. If one person on the team can spend a day in training and then relay their memory of the event on to another 20 then the productivity of the group will improve tremendously.
The difficult part is that people learn in varied ways. I think that’s one of the reasons why Microsoft Powerpoint is so popular: on one slide is a bullet list of the key points, the next is a graph, the third is a picture of a team at a table planning something, and the last is a summary. But now it’s time to steal ideas from marketing and develop campaigns.
Suppose I’m trying to change the culture of a team of 20. I’ll need to have one-on-one meetings with each person to lay it straight; to be direct with what I want. Next I’ll follow that up with a Frequently Asked Question (FAQ) document answering questions that collectively each person needs a response too. I’d also possibly do an interview with someone from outside the team who would benefit from the desired changes and publish the account for the group to read. If video or other media friendly resources are available I’d look into those as well. The point is, I’d tell the story in as many formats as I can and then I’d follow it up with reinforcing ideas as much as possible.
I’m not a preacher or a video game. My goal is to tell positive stories and produce experiences that are lasting… for the whole team.
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