One Long Corridor or Beautiful Design, Uniqueness, Perseverance, and User Engagement

November 12, 2011 at 05:19

Ben Leeson

0

Have you ever been in a building with long halls that stretch and then turn. It always seems to be well lit where you’re standing and dim where the turn is. And when you reach the turn the new corridor looks the exact same? The exact same. And these are the times when no one else is around so it’s quiet. It’s like an eery movie. But we’ve all been there.

I say this for a figurative reason and an illustrative one.

Figuratively, that is what this economy feels like. Month after month its a new hall that looks like the month before. Its a puzzle we are stuck in trying to find our way out.

But to find our way out we need new approaches. This economic situation is now structural in nature. That means it requires new skills and new dominions. During this transitional phase a lot of people will continue to lose jobs or be unable to find them.

What we need more of are people like Zi Ye and Jesse Burstyn of Toasty Games who developed a fantastical game called Parallax.

I’m amazed by it on several levels. The first is the aesthetics. They are eye popping. The second is in the blending of space and dimension (I like Paper Mario and Flatland as well). And the third is the drive to create a game to be both challenging and fun. All three of these are characteristics of what the next economy is going to need: Beautiful Design, Uniqueness, Perseverance, and User Engagement.

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